Comms Lab: Episode 24
The Power of BECAUSE
It’d be nice if we always had time to build and establish trust before we had to influence a person’s behaviour, but the fact is, SOMETIMES you just need SOMEONE to do SOMETHING (or stop doing something) NOW. That’s why having the odd Jedi Mind Trick up your sleeve can come in handy.
In this episode of Comms Lab, I explore the closest thing I know of to a Jedi Mind Trick, and it all comes down to a single word. We dive into the science of instant influence.
Got a different take on this? Great – I’d love to see your feedback. Put it in the comments section below.
0:00 – Don’t You Wish You Could Do This?
1:04 – The Science
2:35 – Why Does it Work?
2:52 – Applying in Real Life
3:16 – Examples
Articles and publications
- Langer E, Blank A, Chanowitz B. The mindlessness of Ostensibly Thoughtful Action: The Role of “Placebic” Information in Interpersonal Interaction. Journal of Personality and Social Psychology, 1978; 36(6): 635-642.
- Richard S. ‘Because’ 93% of the Time it Works Every Time. Medium.com
A path to highly effective communication skills
Hayden is an emergency physician at University Hospital Geelong and a senior lecturer at Deakin University, Geelong. He is somewhat obsessed with the science and art of effective communication, and in particular: difficult conversations. He believes that we can all get better at having difficult conversations, and that the process of learning to do so can be seriously fun.
Hayden is also an avid but terrible surfer, ad hoc gardener, and dad to two awesome kids.