Big Pharma Relief Lost in Translation

The following pictures are screenshots from a successful pharma advertising campaign for Gavison. So successful was the Spanish ad, that it was translated into English.

Unfortunately the impact of the closing statement has been lost in translation…

Big Pharma lost in translation Gaviscon fireman

BA MA (Oxon) MBChB (Edin) FACEM FFSEM. Emergency physician, Sir Charles Gairdner Hospital.  Passion for rugby; medical history; medical education; and asynchronous learning #FOAMed evangelist. Co-founder and CTO of Life in the Fast lane | Eponyms | Books | Twitter |

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