Comms Lab: Ethos

Comms Lab: Episode 26

ETHOS: Leverage Your Skills to Build Trust… & Avoid the Pitfalls

In this week’s video, we take a deep dive into Aristotle’s ancient concept of ETHOS. Specifically, we look at how we can leverage our skills and qualifications to build trust rapidly with others, while avoiding the pitfalls… And there are some big pitfalls!

Got feedback for me? Great! I’m always trying to make my videos better and more relevant. Let me know what you think in the comments section

1:09 – What is ETHOS?
2:08 – Why pay for a haircut?
3:23 – The Dark Side of ETHOS
3:33 – 1. Jargon
4:40 – 2. Expert Mindset
5:06 – 3. Subjectivity


Further reading


Comms Lab

A path to highly effective communication skills

Dr Hayden Richards LITFL Author Comms Lab

Hayden is an emergency physician at University Hospital Geelong and a senior lecturer at Deakin University, Geelong. He is somewhat obsessed with the science and art of effective communication, and in particular: difficult conversations. He believes that we can all get better at having difficult conversations, and that the process of learning to do so can be seriously fun.

Hayden is also an avid but terrible surfer, ad hoc gardener, and dad to two awesome kids. | LinkedIn |

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